Simple® began on a Friday morning at 11AM in 1991. A reaction to the excesses of the previous decade, Simple® Founder Eric Meyer wanted to create a shoe brand that he wanted to wear – something that didn’t fit the mold of the current market.

Casual footwear, but without the flash or ego. Sustainably-minded and built for the open minded.

With this inclusive ethos, Simple® was soon adopted far beyond the rugged landscape of Central California from where it was born. Skaters, musicians, architects, professors, fashionistas and extra ordinary people from all walks of life suddenly found themselves lacing up a pair – and the rest is history.

Extra Ordinary is our brand POV. At the end of the day, all we’re doing is taking some glue, rubber, canvas or suede and stitching together a pair of shoes. They aren’t flashy, but they’re considered.

They're shoes you wear when you realise there's nothing more important than being yourself, that trends are just trends and the only way to be extraordinary is to embrace your ordinary.

Simple was founded in Southern California in 1991 as a reaction to the excessive design & overproduced marketing we saw everywhere – a brand that mixed our influences of surfing, skating, art but expressed it honestly. Without hype.

Simple fit the new world. People wanted less, and they didn’t want their shoes doing the talking for them.

This ethos still holds true today. From our shoes to our clothing, our design is considerate and deliberate. We provide clean, stylish products that are responsibly manufactured with recycled materials.

Things that not only look good, but that are good for the planet.

As we prepare for the next 30 years, our future is wide open. But what we know is this:

In a world that's more chaotic than ever, we're proud to be Simple.